RWS ENTERTAINMENT | Long Island City, NYC
Photography by Matt Harrington
When the opportunity arose to meet with the executives of the rapidly growing RWS Entertainment Offices in Long Island City, it quickly became apparent that the physical space in which creativity overflows needed to reflect its theatrical nature and newly established brand identity.
Upon first glance, the scale of the former automotive factory is incredible. The 30,000+ square foot space needed to be warmed up while reflecting the playful and artistic energy of the company. We wanted the end result to feel wholly considered so after a bit of editing, supplemental furniture and fixtures were designed and brought in to allow the spaces to feel updated and refreshed. Graphic signage played a significant role in bringing their product to life within the industrial space and the whimsical use of color and pattern help to connect the cavernous rooms to allow creativity to flow.