RWS STUDIOS | Long Island City, NYC
Photography by Matt Harrington
RWS Entertainment recently expanded their studios and required a playful facelift to brand the former garage space into a premier rehearsal, casting and rental space for Broadway, cruise ship and other performing arts needs. The industrial nature of the building with exposed beams and a concrete floor was juxtaposed with bright RWS red throughout. A playful band of red acrylic leads one down the narrow, tall hallway, lined with a linear, graphic collage of performances past. From the kitchen to the lounge, a theatrical sensibility was featured through oversized, vinyl decals on each studio door, marquee signage, and the mixed use of surface treatments. A magnetic map of Long Island City allows performers to indicate their favorite neighborhood haunts. Modular seating in the lounge can accommodate varied-sized casts of performers on a whim. As RWS says, this is truly a space in which dreams are made and now, it reflects the whimsical nature of their company.