FRENCH CONNECTION | Brand Vignette, NYC

Creating a mood is the chief objective in developing Immersive environments, which allow the buyer or consumer to feel transported into the lifestyle of the brand by way of the fixtures, surface treatments, lighting, props and visual merchandising.  This can range from exhibition-style environments through which the onlooker passes or more of a dimensional window display.  French Connection’s lofty vibe was achieved through the use of industrial materials such as brick, metal and wood.