How do you make fiberfill memorable? For Dacron, Josh made the fiber inside bedding tangible through a series of immersive Market Week showrooms built around sleep and comfort. Waves of blue fabric float overhead like a dream, sculpted white walls glow under saturated light, and fully dressed beds invite buyers to lie down and test the product. A street-facing storefront declared Dacron the “Official Sponsor of Snooze,” while later installations told the science story through hexagon displays and molecular graphics. Each season was a new set for the same idea: comfort you can experience.

Showroom design by Josh Minter. Photography by Brad Baker & Steven Zeszwitz.